New brand design for WeQuit.

WeQuit, a Dutch organisation that offers an interactive (and very succesful) method to quit smoking, wanted to refresh its branding. Via renowned designer Jacob List, we were commissioned to renew their brand strategy and consequently their brand promise: WeQuit, you can do it too! Strenghtening their community of quitters through a personal and positive tone of voice, and with a new optimistic logo and identity designed by Jacob List, we delivered a completly new brand frame making WeQuit ready for the future!