TenneT is a Dutch electricity company with 5000+ employees that operates the electricity transmission network in the Netherlands, and for a part in Germany. With the energy transition on everyone's agenda, it's their job to work towards the huge ambitions set by the European and domestic governing councils regarding a fossil free future. It gives TenneT's HR department the tremendous task to recruit the necessary people and utilize the workforce to its full potentential. Consequently, their request to us was to come up with a name and storyline for their internal 'hire, require and inspire'-toolset. After several sessions we came up with the name Job Grid, and the motivational slogan Work. Better. Connected. Both introduced via an internal brand movie: